In my post on ‘what is SEO‘ , I talked a little about affiliation. Affiliation has always been something young forums/websites can use as a ‘you scratch my back, i’ll scratch yours’ kind of thing. Both websites link to each other through a url link (or button as commonly seen on forums) in an attempt to bolster both their traffic.

In my recent studies i’ve read that the quality of your back links is more important than the quantity. With this in mind, i’ve been reaching out to well established websites/forums in an attempt to increase the activity on my forum. I must of sent about 20 requests by email or forum message and not all got back to me but the ones that did were all super friendly and had alot to offer (it pays to ask!).

Naming a few, MFGG is a strong established mario fansite with alot of traffic and have agreed to add my button and Nintendo Castle who have added a url link, publish nintendo news quite frequently. I’ve made sure to only request affiliation with video game websites or forums which have a similar theme to mine (nintendo or animal crossing based). Unfortunately, there isn’t much active animal crossing forums out there so I had to look outside the gates a little!

In particular I was thinking, who could I affiliate with that could benefit my members with new features? I asked alot of the affiliates if they wanted to host events and alot of them seemed quite keen but when I reached out to MoriDB’s animal crossing database I received an unexpected response. The owner was willing to send us their ENTIRE database!

In return we’ve given them a large advertising space permanently in the affiliates section of our forum. With this data and with help, I will be adding a huge animal crossing database on site which users can use any time.

Another passage from my studies mentioned that alot of top sites have a feature which allows users to search for content, so with some hope, this will encourage users to stay on our forum and participate more!

Posted by Steven Ford

Games Design Graduate | Entrepreneur | Video Game Enthusiast | Studying SEO

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