Crazy Egg is a website tool which helps track mouse-movements and gives you insight into where most of your users are clicking on your page. It also provides great insight into what parts of your pages people are most viewing in the form of a scrollmap.

For clarification, the scale goes from red having the most activity and blue having the least activity, yellow/green being mid range.

Most users are staying ‘above the fold‘ and activity steadily decreases as you scroll down. However, unlike the image above shows, there is a section below the blue which is coloured green indicating alot of people are staying at the top, but also skipping to mid way. For a forum this is very useful because it shows me which sections people are most interested in.

With this in mind, I decided to simplify my forum so most of the sections can be seen at a glance. I put all sections up on the chopping board and worked out which ones I could merge into other sections, which ones were redundant and which could become sub forums. Combining all the sections was one of the best decision I could of done even though I was reluctant at first. It is not only tidier and easier to navigate but each section looks alot more lively now the threads totals are merged. It’s also much easier to manage!

Next up is the heatmap, this shows specifically which parts of the page people are clicking on.

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What I noticed first was that most people were using the navigation bar at the top alot. People have adapted to find the quickest and easiest way to navigate a website/forum and tend to look for key points when learning a new website. It was nice to see that alot of the key functionality was being noticed such as using the short cuts, hovering over the animated spinning staff pictures, clicking the category headers to minimise the sections.

Crazy Egg has been extremely useful in helping me learn the best way to cater my forum to visitors and I wholeheartedly recommend it if you want to make your website more efficient!

Posted by Steven Ford

Games Design Graduate | Entrepreneur | Video Game Enthusiast | Studying SEO

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