I initially saw my friend posting on facebook asking for wordpress help, and reached out to him about his website regarding seo freelance work. He said i’d come at the right moment as he was almost ready to release the site. I toke this as an opportunity for experience.
Your website is the cornerstone of your strategy, provides the content and provides your product. Your marketing strategy should properly convey to your target audience what it is you do and what you can offer for them.
Conduct a basic seo audit fast using these 10 easy to follow steps.
There are multiple steps you should be taking daily or even weekly to make sure your website is constantly seo-friendly and optimised. Figuring this out amongst everything else you should be doing can be daunting at times, so this is my attempt at a list-friendly guide.
As of March 26, 2018. Google have officially announced they’ve rolled out mobile-first indexing. SEO professionals have known this since back in 2017, but google didn’t officially state when they would roll this out until now.
The lines between social media marketing and search engine optimisation are slightly blurred. Whilst social platforms like facebook, twitter and discord don’t have an impact on your SEO directly (according to Google), they can have a major indirect effect and encourage visitors to join your community and lead them to your personalised website.
Google Search Console includes a list of backlinks which google has tracked for your website overtime. Not all links are relevant or positively beneficial to your website and can affect how google views your website, impacting your seo equity.
There are two categories of SEO techniques which are direct and indirect ranking factors. All your seo techniques will fall under two major categories: on-page seo and off-page seo. Understanding the difference can give you more confidence in how your data will be displayed, why it’s being displayed and how to control it.
Schema is a set of specific vocabulary of tags (or microdata) which you can use alongside your html to give search engines more information. You can provide info about an event, a recipe cooking time, the star rating of a service, thumbnail images, all this and more can be displayed through markup.
Rich Snippets are responsible for all the useful information displayed underneath your site title/url in search engines. It is “structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page.”